case study for google

Case Study 1-2: Google (group 8)



1. How is Google’s mission statement related to its business strategy?



Answer

Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world's information universally accessible and useful"(mission statement). Google is an organization that always takes risk, because they really want to expand their market size so that it can reach the world. Google is a company that like investing in so many strange project because they have a kernel it can payoff someday.









2. How does Google’s information systems strategy support its business strategy?





Google IS supports it business strategy through innovative and also letting individual to be able to download their software and design or edit it, in a way it can suit their business strategy. Information technology is a subjects or course that inspires innovation.it does allow individual to spend some percentage on their project since Information technology supports innovation.





3. How does Google’s organizational strategy supports its business strategy?



Answer

Google’s organizational strategy supports its business strategy mission statement. Google let data for a project that is going on and also let its systems to be accessible by all its employees through the help of company Intranet. Google is let this be accessible because, they feel they might be other employees that may have idea of the work or project going on in other department. Google actually have a policy which is called “free day” which gives you the permission to work on other projects.





4. Which of Porter’s three generic strategies does Google appear to be using based upon this case? Provide a rationale for your response.



Answer

Based on the case study, we are going to say Google is using Differentiation generic strategic, Google try to differentiate its search engine style different from other search engines and also how the ad style are been advertise is also different. The use of innovative processes for business is a unique business model. Google also made it’s interface simple and easy to use compare to its rivals. Which most of it rivals have recently copied from Google. Google kept on investing on its employees so they can capture the big market or world.



5. Using D’Avenis Hpercompetitive Framework analyzes Google’s strategy and the type of market disruption it has created.



Answer

Google almost utilized D.Aveni’s framework in the case study. Google win so many stakeholders heart by the products they offered its customer and the customers love it. Example will be AdSense, etc. Google as an organization never stopped seeking new knowledge through its innovative management strategic and also they ready at all time to invest in risky projects that have a high-return potential.

Google positions for speed and surprise by constantly innovating by setting limitations on how long it will take to make changes to its products and services.

Through its new products and services Google gave, which are AdSense and GoogleApps, etc.) And its low cost marketing its shifts the rules of competition by finding new and better ways to serve its customers.